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BtoB

Wall Street Journal’ to launch global ad campaign

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London—The Wall Street Journal will launch a global ad campaign to promote the debut next month of a redesigned, compact version of its international editions, as well as to promote new content integration between print and online. An integrated consumer campaign breaks this week, with teaser ads previewing the launch of the new international editions. A full brand campaign will roll out the week of Oct. 17, including TV, print and online, to promote the new print and online content package. A trade campaign will run in Asia, Europe and the U.S. Other launch activities will include direct marketing, retail point-of-purchase promotions and launch parties in Frankfurt, Hong Kong, London, New York, Paris, Singapore and Tokyo.
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