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BtoB

Walter Karl wins Primedia lists

Published on .

Pearl River, N.Y.—Walter Karl has won exclusive list management for Primedia Business Magazines & Media subscriber files.

The portfolio of more than 70 Primedia business magazine subscriber files was previously managed by Statlistics. It contains a total of 3.2 million postal and e-mail addresses and phone numbers of subscribers.

Walter Karl last week announced it had won management of Ziff Davis business files totaling 22 million names.

—Carol Krol

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