Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Walter Karl wins Primedia lists

Published on .

Pearl River, N.Y.—Walter Karl has won exclusive list management for Primedia Business Magazines & Media subscriber files.

The portfolio of more than 70 Primedia business magazine subscriber files was previously managed by Statlistics. It contains a total of 3.2 million postal and e-mail addresses and phone numbers of subscribers.

Walter Karl last week announced it had won management of Ziff Davis business files totaling 22 million names.

—Carol Krol

Most Popular
In this article: