×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Warc downgrades global ad spending forecast, boosts U.S. projection

Published on .

Most Popular
London—Global ad spending will increase 3.4% this year, according to a downgraded forecast from media intelligence firm Warc. The prediction is down from a January forecast of 4.0% growth. Next year, Warc projected, global ad spending will rise 5.4%. In the U.S., ad spending will increase 1.8% this year, according to Warc's latest forecast. In January it had predicted a 0.3% decline. The fastest-growing medium globally this year will be the Internet, with ad spending up 13.9%, followed by out-of-home (3.1%), TV (2.5%), cinema (1.6%) and radio (1.4%), Warc projected. This year, ad spending in newspapers will be down 4.3% and ad spending in magazines will be down 4.6%, according to the latest forecast.
In this article: