×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Warc downgrades global ad spending forecast

Published on .

Most Popular
London—Market research company Warc lowered its global ad spending forecast to 4.3% growth this year, down from a June forecast of 4.8% growth. Warc cited continued uncertainty about the world economy for the change. For next year, Warc lowered its global ad spending forecast to 4.0% growth, down from a June forecast of 5.5%. In the U.S., ad spending is expected to increase by 4.1% this year, buoyed by election and Olympics ad spending—unchanged from Warc's June forecast. Next year, U.S. ad spending is expected to grow by 2.5%, down from a 3.3% growth forecast in June.
In this article: