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BtoB

Warc Global Marketing Index flat in June

Published on .

London—The Warc Global Marketing Index, which tracks global marketing spending, registered 54.3 in June, flat compared with May. A score of 50 indicates no change in global marketing budgets; a score below 50 indicates a decrease; and a score above 50 indicates growth. A score above 60 indicates rapid growth. In the Americas, the marketing budget index registered 56.3, down from 58.0 in June. The headline GMI, which measures overall market trading conditions, including confidence in the economy, registered a global value of 55.9, consistent with the May index.
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