x
Advertisement
Scroll to Continue

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

BtoB

Warc Global Marketing Index remains flat

Published on . 0

Reprints Reprints

London—The Warc Global Marketing Index, which measures global marketing budgets, registered 51.5 in August, flat compared with July. A score of 50 indicates no change in marketing budgets; a score below 50 indicates a decrease; and a score above 50 indicates growth. A score above 60 indicates rapid growth. The marketing index for the Americas reached 55.8 in August, up from 55.5 in July. In Europe, the index registered 50.0, up from 49.7 last month; and in Asia-Pacific, the index dropped to 48.2 from 50.0.
In this article:

Read These Next

Comments (0)