BtoB

Warc Global Marketing Index rises

Published on .

Reprints Reprints

London—Warc's Global Marketing Index rose to 52.9 this month, up from 52.4 in August. The index provides a monthly indicator of the state of global marketing by tracking trends in budgets, trading conditions and staffing levels among a panel of global marketers. A GMI reading of 50.0 indicates no change, and a reading over 60.0 indicates rapid growth. The Americas registered a GMI of 59.6 in September, its highest level since April. Other regions showing growth were: Asia Pacific (53.8, up 1.2 points) and Europe (50.2, up 1.3 points). Warc is a global business consultancy based in London.
In this article:
Most Popular