Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Warc Global Marketing Index rises

Published on .

London—The Warc Global Marketing Index, which tracks global marketing budgets, trading conditions and staffing levels, rose to 56.2 this month, up from 53.8 in January. A GMI reading of 50.0 represents no change in global marketing conditions; a score of 60.0 indicates rapid growth; and a score below 50 marks a decline. The Americas continues to be the most positive region, with a GMI of 59.5, up 1.5 points from January. Asia Pacific also showed growth, with a GMI of 56.2, up from 53.8 in January.
Most Popular
In this article: