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Warc Global Marketing Index rises

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London—The Warc Global Marketing Index, which tracks global marketing budgets, trading conditions and staffing levels, rose to 56.2 this month, up from 53.8 in January. A GMI reading of 50.0 represents no change in global marketing conditions; a score of 60.0 indicates rapid growth; and a score below 50 marks a decline. The Americas continues to be the most positive region, with a GMI of 59.5, up 1.5 points from January. Asia Pacific also showed growth, with a GMI of 56.2, up from 53.8 in January.
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