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BtoB

Warc index shows marketing in the Americas tops global spending

Published on .

London—The Warc Global Marketing Index, which tracks global marketing spending, indicated a slight improvement in July over June. Marketers in the Americas reported the strongest growth. According to the index, global marketing spending in July ranked 47.5 on a scale of 1 to 100, up from 47.3 in June. A score of 50 means spending is unchanged; a score above 50 represents growth; and a score below 50 represents decline. European marketers showed the most pessimism, with a spending index of 42.3. Marketers in the Americas (including North America and South America) had a marketing spending index of 52.3, while the index for marketers in Asia Pacific was 50.8. “The crisis in the eurozone is impacting the region's marketers, with both marketing budgets and general trading conditions now in decline,” said Suzy Young, data editor at Warc, in a statement. “The outlook for the Americas and Asia Pacific is more positive, and budgets are rising.”
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