×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Warc says U.S. ad spending to increase 4.1% this year

Published on .

Most Popular
London—U.S. ad spending will increase 4.1% this year over last year, according to marketing intelligence company Warc. Next year, U.S. ad spending will slow to 3.3% growth, “when there will be no quadrennial boost from the presidential elections and the Olympics,” Warc said in a statement. Ad spending in China will see the greatest increase this year, up 14.8% over last year, followed by Russia, which will see an ad spending increase of 13.6%. Warc's ad forecast is based on a weighted average of ad spending predictions from ad agencies, media companies and analysts.
In this article: