Washington, D.C.—The Washington Post introduced Topicly, a proprietary visual display technology that presents the Post’s content organized by topic and accessed through a grid of images.
For example, readers that click on a photo of Kenyan security forces tagged “Topic: Terrorist Attact” will land on a page with several story headlines on the siege at the Westgate Mall in Nairobi along with an item on the recent attack by a gunman at the Washington Navy Yard. Other images lead readers to content on such topics as natural gas, economic growth and human rights.
The more content that is published around a topic, the higher the topic will appear in the display.
“Topicly was created for users who are interested in consuming news in a visual way around topics that are meaningful to them,” said Cory Haik, executive producer-senior editor of digital news, in a statement. “It’s designed to offer news signals quickly, to understand the pulse of what is happening upon first glance.”