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BtoB

Washington Post to establish paywall

Published on .

Washington, D.C.—The Washington Post will begin charging users to access its website after they've viewed 20 articles or multimedia features a month. The paywall is expected to go into effect this summer, although no fee structure has been announced. According to an article in the Post's business section, large parts of the publication's audience will be exempt from paying a fee, including home-delivery subscribers as well as students, teachers, school administrators, government employees and military personnel while in their schools and workplaces. Access to the Post's home page, section-front pages and classified ads will not be limited. In an interview with the Post, Publisher Katharine Weymouth, said, “To separate our print from our online subscription models doesn't make sense anymore. We've watched our peers in the industry, and we think the metered model is the best way to keep our reach while asking our readers to help pay for the quality journalism we are known for.”
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