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Washington Post Co. launches SocialCode

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Washington, D.C.—Washington Post Co. has debuted a marketing services agency focused on helping advertisers market via Facebook. The agency, called SocialCode, uses techniques developed in-house by the Post.

“SocialCode allows companies to capitalize on Facebook's offerings,” SocialCode general manager Laura Graham O'Shaughnessy said in a statement. “We know the technology and we know what works, so we can design campaigns that enable brands to make the most of their advertising and marketing dollars on Facebook.”

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