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Washingtonpost.com launches three online ad formats

Published on .

Arlington, Va.--Washingtonpost.com has created three new large-format interactive ad units that are designed to give advertisers prominent placement on the site.

The first unit, called a leaderboard, is an ad unit that fills the entire width of the Web page just below the article page masthead. MSN is using the leaderboard to promote its 8.0 launch.

The second unit, called a brand launch unit, is a sponsorship placement that appears when users first click on a Web page, then it "rolls up" into a standard sponsorship position after a few seconds. The American Plastics Council is currently using this ad unit for a campaign on Washingtonpost.com.

The third unit, called an enhanced billboard, is a large flash unit at the bottom of the page. Covad and Anheuser-Busch are using this ad unit for campaigns.

Washingtonpost.com also offers skyscraper ads, "big box" ads, virtual marketplaces and e-mail marketing.

--Kate Maddox

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