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Washingtonpost.com launches first-ever trade ad campaign

Published on .

Arlington, Va.--Washingtonpost.com announced Friday that it's launching its first-ever trade advertising campaign in an effort to drum up attention for the Web site.

Print and online ads will run in advertising industry publications. They are intended to increase awareness of washingtonpost.com's national position and the size of its audience.

As part of the push, the Web site will use direct mail and other marketing efforts to deliver its message to potential advertisers. Fahey-Davidson, a Washington, D.C.-based integrated marketing and advertising firm, is handling the campaign.

The first print advertisement in the campaign leads with the statement, ``We're the #1 news site for the national audience you want. Affluent. Educated. Influential,'' and lists several key statistics about the site's audience. For example, the site receives about 5 million unique visitors and more than 160 million page views each month.

--Matthew Schwartz

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