Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Waters Corp. debuts ad campaign

Published on .

Boston—Waters Corp., which develops analytical technologies and instruments for laboratories, has unveiled a new ad campaign, including its first TV advertising. The campaign, with the tagline, “Science of what's possible,” was created by Allen & Gerritsen, Boston, and also includes print and online ads. It is aimed at purchasers and decision-makers for laboratory infrastructure in businesses, science organizations and academic institutions. The budget was undisclosed.
Most Popular
In this article: