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BtoB

Waters Corp. debuts ad campaign

Published on .

Boston—Waters Corp., which develops analytical technologies and instruments for laboratories, has unveiled a new ad campaign, including its first TV advertising. The campaign, with the tagline, “Science of what's possible,” was created by Allen & Gerritsen, Boston, and also includes print and online ads. It is aimed at purchasers and decision-makers for laboratory infrastructure in businesses, science organizations and academic institutions. The budget was undisclosed.
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