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BtoB

Watt sells CabinetMaker/FDM Woodworking unit to CCI Media

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Rockford, Ill.—Watt Publishing Co. announced Thursday the sale of its CabinetMaker/FDM Woodworking division to CCI Media, located in Fort Atkinson, Wis.

“Our business strategy is to maximize the potential of the CabinetMaker/FDM brand as the cornerstone of the CCI Media portfolio,” said Tim Fixmer, president-CEO of CCI Media, in a statement, adding “These are historic brands serving a crucial market that has been hard hit by the recession and continues to struggle to recover.”

CCI Media was formed last year to acquire b-to-b media brands. Fixmer was most recently president of Stamats Business Media.

Watt, which has a primary focus on the agricultural sector, first entered the woodworking market in 2003 with the acquisition of Chartwell Communications.

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