BtoB

More Ways to Connect B2B Sales Team with Social Media

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Karlie Justus of the Social Media B2B blog offers insightful tips on how to get the marketing and sales team on the same page of a company’s social media plan. She writes, “In a previous post, I addressed the gap between B2B social media marketers and the B2B sales teams. I suggested creating regular social media updates, leveraging existing communication tools, tracking leads that come in from social media and providing monthly analytics to sales team members. As we get closer to 2011, here are three more ways to bridge this disconnect.”
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