A recent post on by Stacy Whisel on the “B2B Insights Blog” offered five ways for b-to-b marketers to make use of LinkedIn. Among the five ways, Whisel recommended advertising as a potential way to use LinkedIn. “With LinkedIn advertising you are able to target by company, job title and groups. We have had good success with the group and job title targeting. Our analytics data shows that clicks from LinkedIn ads are highly engaged on the website and have a high conversion rate,” she writes.