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BtoB

Five ways to mess up your drip campaign

By Published on .

Drip campaigns are an effective way to educate new leads in an automated and consistent manner, and to allow sales to focus only on those leads who responded favorably to the drip campaign. As a result, more leads turn into opportunities, and sales productivity increases dramatically. However, as Jep Castelein, Genius.com contributing blogger notes, there are many things that can go wrong with drip campaigns—specifically five key no-no's that marketers will always want to avoid.
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