Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


New ways to read between the lines


By Published on .

While campaigns can benefit from text mining, customer loyalty remains at its heart for now. One popular gauge here is the net promoter score, an indicator of customer lifetime value. Banerjee related that one Clarabridge customer was able to mine unstructured customer feedback and, as a result, overhauled an unsatisfactory Web support site. The payoff: Over nine months, the company saw its net promoter score rise 20%, he said. M
Most Popular
In this article: