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BtoB

The Weather Channel names BBH creative AOR

Published on .

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New York—The Weather Channel has selected Bartle Bogle Hegarty, New York, as its creative agency of record, following a review.

The Weather Channel did not have a previous creative AOR. BBH will be charged with developing a global ad campaign designed to help expand the company's presence in the U.S. and overseas. The budget was undisclosed.

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