×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Web Analytics Association launches

Published on .

Washington, D.C.—The Web analytics industry announced the formation of the Web Analytics Association, a nonprofit organization created to promote education and the development of standards for online metrics. Founding corporate members of the WAA include Coremetrics, IBM Surfaid, Nedstat, Omniture, Visual Sciences, WebSideStory and WebTrends.

Most Popular
In this article: