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BtoB

Using Web analytics to generate marketing ideas

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In her Wednesday post on Diana Huff's B2B Marcom Writer's Blog, Huff offers some clues on coming up with new ideas. She writes, “One question I'm asked frequently is how to to generate ideas for Web content. I've written frequently about this topic. … One tactic I haven't talked about, but use all the time when dealing with clients, is trolling through Web analytics keyword reports.” Read the entire post to find out more.
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