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BtoB

Web Attack! Signs deal with theater wiz

Published on .

The producers of the Internet marketing event Web Attack!, scheduled for Thursday and Friday in New York, announced Monday that Karin Bacon Events Inc. has been signed to add some verve to the event. KBE, New York, produced an original musical, dubbed King.com, to illustrate the key issues for online marketers. The producer of the event, ICONCAST, San Francisco, is using the glitzy presentation to gain an edge on other Internet marketing trade shows, including @d:tech and those sponsored by the Direct Marketing Association. KBE has produced other theatrical trade show environments for such clients as Polaroid, Chase Manhattan Bank and ®MDUL¯Vanity Fair ®MDNM¯and Giorgio Armani.
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