By August 2007 Lowery was able to reach her goals of increasing conversion rate and reducing lead cost. Within a month, Bronto saw its conversion rate soar ninefold, from 2% to 19%.
“As soon as the path went live, we started seeing an uplift in our conversion [rate],” she said.
Bronto now averages 1,600 to 1,800 leads per month with the aid of LiveBall compared with 1,000 leads per month prior to using the software.
Moreover, this has reduced the company's online marketing spend by 40% per month while saving $200 per lead.
“For us, that was significant,” Lowery said. “It enabled us to get more and spend less.” M