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BtoB

New Web site offers alternative to direct mail

Published on .

Great Neck, N.Y.—Ad-click.com launched Friday, offering advertisers a way to reach a targeted audience with specific offers. Advertisers drive traffic to www.ad-click.com through direct response advertising, and the site fulfills the incentives, from coupons to rebates. Ad-click.com said the approach is a cost-effective alternative to direct mail.
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