Agency: Chautauqua Communications, San Francisco
Market: Corporate executives
Quick chase: Playing the green card is not without its perils, but WebEx presents a convincing case that its online meeting system is a boon for the environment because it can keep people off the road and off airplanes. The landing page for this ad includes a calculator to help determine the reduction in carbon emissions resulting from meeting online rather than traveling by air. There's also an effective video testimonial from Sun executives.
Clue: WebEx walks the walk.