Want to drive the highest return on the money you've invested in marketing and sales this year? Duh! Well, you might want to watch this webinar presentation to do just that, says Andrea Johnson on the B2B Lead Roundtable blog. Contents include data-driven case studies and science-based research, to help make the most of what's left of 2011, and begin 2012 on solid ground. Presenters include sales-lead guru Brian Carroll, joined by other experts exploring the power of testing to perfect lead-gen activities.