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WebMD's losses widen, but physician marketing efforts paying off

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Elmwood Park, N.J.--WebMD Corp. posted a second-quarter loss of $821.8 million, compared with a loss of $518.3 million in the year-earlier period. Revenue totaled $178.7 million, up from $101.1 million a year earlier. The company has been working to build relationships that increase its marketing power with the potentially lucrative-and enormously elusive physician demographic. The company's success in doing so has been marked; revenue from physician services rose to $65.1 million in the second quarter, up from $9.2 million during the year-earlier period. Among WebMD's marketing deals aimed at bringing in more doctor clients are pacts with MediBuy.com and Envoy Corp.
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