New York—WebMediaBrands Inc. has changed its name to Mediabistro Inc. As part of the repositioning, the company also changed its Nasdaq stock ticker symbol to MBIS and unveiled a redesigned home page (mediabistro.com).
The Mediabistro brand covers advertising, public relations, publishing, graphic design and social media on its Web site, in blogs and in newsletters. It also offers an online job board, trade shows and events, online and in-person courses and research products.
Mediabistro is the company's leading line of business with brand-name recognition in the media industry, Chairman-CEO Alan Meckler said, in a statement. “We believe the corporate name Mediabistro Inc. better reflects our business as a whole,” he said.