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BtoB

WebSideStory jets to IAB

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San Diego--Internet intelligence company WebSideStory Inc. said Monday that it has joined the Internet Advertising Bureau trade association. The company provides information on audience behavior in real time. Other members of the IAB include e-commerce companies, interactive advertising agencies and technology providers. It has been in business since 1996. WebSideStory is one of the first measurement services, as opposed to software developers, to join the IAB.
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