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WebSideStory launches API

Published on .

San Diego—WebSideStory, which provides Web analytics, announced the launch of an application program interface that lets the company’s strategic partners integrate their marketing data with analytics reporting. The new service, called HBX Stream, is available to online marketing technology providers, including e-mail service providers, search engine marketing companies, affiliate marketing companies and CRM vendors. Current strategic partners include Atomz, Blue Hornet, @Once, Postfuture, Responsys and Vertical Response.

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