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WebSideStory launches keyword bid management

Published on .

Aug. 1
San Diego—WebSideStory Monday announced a new keyword bid management solution as part of its Active Marketing Suite. The Web analytics provider said the solution combines Web analytics with comprehensive bid management so that marketers can manage volumes of paid keywords and analysis of campaigns in one place. It also launched the latest version of its analytics tools. HBX Analytics 3.0 includes Active Dashboard, which depicts marketing analytics graphically.
 
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