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BtoB

WebSideStory to measure Flash

Published on .

San Diego--WebSideStory Inc., an Internet service used by direct marketers to pinpoint the effectiveness of online campaigns, said Wednesday that it has released a new version of its HitBox Enterprise. The latest version allows marketers to receive reports on the way customers interact with Macromedia Flash content, which is streaming audio and video messages on a site. WebSideStory is one of the first marketing analytics companies to harness audio and video streaming content for measurement.
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