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Webster Bank names SapientNitro agency of record

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Waterbury, Conn.—Webster Bank, a regional bank serving businesses and consumers in New England, announced it has selected SapientNitro, Boston, as its marketing agency of record. SapientNitro previously worked with Webster Bank on digital marketing projects. Under the new relationship, SapientNitro's work will be expanded to include brand communications, research, strategy development, website development, online creative, broadcasting, print, radio, media planning and buying. The budget was not disclosed.
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