Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


WebTrends adds suite of marketing performance products

Published on .

Portland, Ore.—WebTrends announced the launch of WebTrends Marketing Lab, a suite of enterprise marketing performance management products built on its WebTrends Analytics 8 product. The company said the suite’s targeting and segmentation capabilities can be used to improve the performance of online campaigns and direct marketing. In a separate announcement WebTrends said it has signed a preferred OEM agreement with Business Objects, a business intelligence solutions company, to combine its visual analytics into the Marketing Lab suite.

Most Popular
In this article: