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WebTrends adds suite of marketing performance products

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Portland, Ore.—WebTrends announced the launch of WebTrends Marketing Lab, a suite of enterprise marketing performance management products built on its WebTrends Analytics 8 product. The company said the suite’s targeting and segmentation capabilities can be used to improve the performance of online campaigns and direct marketing. In a separate announcement WebTrends said it has signed a preferred OEM agreement with Business Objects, a business intelligence solutions company, to combine its visual analytics into the Marketing Lab suite.

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