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BtoB

WebTrends appoints new president-CEO

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Portland, Ore.—Web analytics company WebTrends announced it has promoted Alex Yoder to president-CEO. He was previously VP-sales.

Yoder, who was also appointed to the company’s board, succeeds Dan Stickel, who left the company.

WebTrends also said that on Wednesday it will unveil its new search engine marketing optimization solution, WebTrends Ad Director.

—Carol Krol

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