×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

WebTrends boosts customization of automated SEM service

Published on .

Portland, Ore.—Web analytics and online marketing company WebTrends has extended the customizable elements and reporting of its automated search engine marketing service.

The company's WebTrends Ad Director, which uses self-learning technology to manage and optimize paid-search advertising campaigns, now offers new dashboard metrics and reports tailored to lead-generation user monitoring.

Other enhancements include improved graphing functionality to better pinpoint data of highest relevance.

—Christopher Hosford

Most Popular
In this article: