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WebTrends boosts customization of automated SEM service

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Portland, Ore.—Web analytics and online marketing company WebTrends has extended the customizable elements and reporting of its automated search engine marketing service.

The company's WebTrends Ad Director, which uses self-learning technology to manage and optimize paid-search advertising campaigns, now offers new dashboard metrics and reports tailored to lead-generation user monitoring.

Other enhancements include improved graphing functionality to better pinpoint data of highest relevance.

—Christopher Hosford

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