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BtoB

Webtrends enhances social media metrics tool

Published on .

Portland, Ore.—Web analytics and online marketing company Webtrends Inc. has updated the social media metrics for its Analytics On Demand product. Analytics On Demand provides measurement, dashboards and reporting for websites, social media and mobile marketing. Facebook reporting from Webtrends has been enhanced to include insight into the nature, influence and success of page posts on the social media site. Measurement for YouTube and Twitter channels is also now available.
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