WebTrends, ExactTarget partner to measure e-mail campaigns

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San Jose, Calif.—WebTrends, a Web-based analytics unit of NetIQ Corp., and e-mail software provider ExactTarget on Monday announced a partnership to integrate their respective technology to enable marketer clients to track e-mail campaign performance.

WebTrends SmartView, which tracks click-throughs, commerce, conversions and revenue, will be "superimposed," the companies said, on each ExactTarget e-mail link so that marketers can easily see how the campaigns perform by clicking a button that displays results above the e-mail creative on the marketers' PCs.

--Carol Krol

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