WebTrends launches Marketing Warehouse 2.0

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Portland, Ore.—WebTrends, a Web analytics company, has launched the latest version of WebTrends Marketing Warehouse. Version 2.0 of the enterprise-class data warehouse enables marketers to capture customers’ online actions and correlate that information with what is known about them offline, using demographic, psychographic and geographic data.

New features include High Value Events, which captures actions visitors perform online without requiring marketers to “reprocess” data or make changes to their Web site; Visitor 360, which combines behavior information with any other visitor information held in other systems, such as account histories, demographics and brick-and-mortar purchase data; and Visitor Quick List, which enables marketers to pull lists of visitor IDs, e-mail addresses and other attributes into other systems, such as e-mail marketing programs.

—Carol Krol

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