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BtoB

Webtrends launches solution to deliver personalized Web views

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Portland, Ore.—Web analytics company Webtrends Inc. has launched a solution to deliver personalized Web experiences and content to visitors based on their past behavior on the site.

Optimize Profile Enhanced Targeting matches segments of site visitor behavior with relevant content, according to the company, which said the service has potential value in cross-selling to high-value customers and providing real-time offers to suitable prospects.

The company added that the solution helps identify highly engaged visitors, augmenting scoring prior to the hand-off to sales.

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