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BtoB

Webtrends launches new Web visitor analytics tool

Published on .

Portland, Ore.—Web analytics and online marketing company Webtrends Inc. has launched a new tool that provides real-time visual snapshots of Web and mobile site activity. Webtrends' new Heatmaps tool tests the effectiveness of buttons, links, menus, widget positions and site layouts; identifies and monitors conversion effectiveness; analyzes user behavior; and presents detailed findings via a dashboard with color images showing key areas of activity, according to the company. Webtrends Heatmaps solution is available as part of the company's Analytics 10 platform.
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