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WEDC selects Nelson Schmidt as AOR

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Madison, Wis.—Wisconsin Economic Development Corp. (WEDC) has selected Nelson Schmidt, Milwaukee, as its agency of record, following a review. WEDC was created last year by Wisconsin Gov. Scott Walker and the state legislature to focus on economic development and job creation in Wisconsin. Nelson Schmidt will be responsible for brand development, advertising, media, public relations, direct marketing and research. The budget was undisclosed.
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