Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Wells Fargo, Ford plan card campaign

Published on .

Wells Fargo & Co. and Ford Motor Co. plan an expansive b-to-b direct mail campaign touting their new co-branded commercial MasterCard. The campaign, aimed at small businesses, will include direct mail and telemarketing efforts. It will be directed primarily at businesses that already have Ford vehicles in their fleets. The card, called the Ford Motor Company BusinessCare MasterCard, allows employees to combine purchasing, travel and fleet functions into a single card. Wells Fargo will do most of the direct marketing, while Dearborn, Mich.-based Ford will market one-on-one through its dealer relationships.
Most Popular
In this article: