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BtoB

Wells Fargo, Ford plan card campaign

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Wells Fargo & Co. and Ford Motor Co. plan an expansive b-to-b direct mail campaign touting their new co-branded commercial MasterCard. The campaign, aimed at small businesses, will include direct mail and telemarketing efforts. It will be directed primarily at businesses that already have Ford vehicles in their fleets. The card, called the Ford Motor Company BusinessCare MasterCard, allows employees to combine purchasing, travel and fleet functions into a single card. Wells Fargo will do most of the direct marketing, while Dearborn, Mich.-based Ford will market one-on-one through its dealer relationships.
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