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WhatRunsWhere, Advertising Red Books form data-sharing partnership

Published on .

San Diego—WhatRunsWhere, a service that allows advertisers and ad agencies to track competitors' online and mobile ad campaigns, and New York-based Advertising Red Books, a provider of ad industry data, have partnered to provide users with competitive ad intelligence. WhatRunsWhere users researching advertisers will now receive a brand description from Red Books, as well as contact information, number of employees, revenue and the name and title of a marketing or sales executive, the companies said. When Red Books users research an advertiser, they will see examples of several of the brand's current online display and text ads via WhatRunsWhere.
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