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Wheelhouse starts marketing alliance program

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Burlington, Mass.--Wheelhouse Corp. has launched its Marketing Alliance Program, a partner referral program aimed at direct mail firms, ad agencies and other marketing services companies. Wheelhouse, like other technology-centric companies, wants to couple with businesses that provide a high level of expertise in areas it does not, such as creative copywriting. Wheelhouse, in turn, aims to bring its marketing infrastructure platform development expertise to companies. "Wheelhouse recognizes that there are many providers of marketing services that understand how the power of marketing-driven CRM can help their clients, but lack the technical resources and expertise to do it themselves," said Gordon Burnes, VP-business development.
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