Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


WhichTestWon.com: This marketer's dream

By Published on .

Martine Hunter, creative director-inbound marketing at agency MLT Creative, Atlanta, is a firm believer in the importance of testing in b-to-b marketing, which is why she loves WhichTestWon.com. Hunter (who's the new president of the Business Marketing Association Atlanta chapter) praises WhichTestWon's case studies, with real-life data on A/B split tests of landing pages, lead generation forms and email campaigns. Here, on the B2B Ideas@Work Blog, Hunter discusses how finding the most effective variables is so important, and how WhichTestWon helps.
Most Popular
In this article: