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BtoB

WhichTestWon.com: This marketer's dream

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Martine Hunter, creative director-inbound marketing at agency MLT Creative, Atlanta, is a firm believer in the importance of testing in b-to-b marketing, which is why she loves WhichTestWon.com. Hunter (who's the new president of the Business Marketing Association Atlanta chapter) praises WhichTestWon's case studies, with real-life data on A/B split tests of landing pages, lead generation forms and email campaigns. Here, on the B2B Ideas@Work Blog, Hunter discusses how finding the most effective variables is so important, and how WhichTestWon helps.
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